---
title: Click to website vs click to call - what is the difference?
description: "Conversion action on maps and prolist: Click to Website vs Click to Call"
---
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November 26, 2024
# Click to website vs click to call - what is the difference?
As a part of campaign configuration of your campaign, you can set the following conversion actions on maps and prolist: click to website vs click to call.
#### So what is the difference between them?
The difference is in the name - one reads as a call action, and the other reads as a click-to-website action.
The biggest difference between ranking outcomes is that call actions CAN have an effect on your analytics through Google - so keep an eye on it!
#### How does this affect your analytics, and what are potential side effects?
When Google Analytics is performing it’s metrics on your call actions, it is reading every time a customer clicks on your ‘ad’, then clicks on the phone number tied to your website *through Google*.
This means that when you utilize our CTR platform, specifically the click-to-call aspect, your call ratio through Google Analytics will rise - Google cannot tell the difference between an authentic customer call and a CTR customer call.
This can, however, have adverse effects on your listings - for example, if you have **too many** calls to seem feasible for your business size otherwise, your rankings can drop and Google can suspend your listings until further internal investigation has been completed.
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