How to avoid failed CTR Campaigns?

With consistent optimization in mind, we're providing the updated guidelines for effectively using the CTR (Click-Through Rate) product. Adhering to these practices will help maintain your listings' integrity and prevent potential suspensions.

Avoid Extreme Long-tail Keywords  

- Refrain from employing prolonged long-tail keywords; they can signal manipulation if they draw excessive traffic.

Gradual Traffic Increases  

- To preserve listing quality, introduce traffic slowly. Sudden significant spikes can be problematic. During our testing, near-immediate listing suspensions occurred when 100 daily searches were executed for a single keyword on a low quality fake listing used for lead gen.

Aim for Realistic Traffic Patterns  

- Construct your traffic flow to emulate natural searching behaviors.

- Utilize your Google Business Profile (GBP) dashboard to identify existing keyword patterns and trends.

- Include some basic branded terms because any business found low on results should be getting some branded traffic

Conservative Starting Point 

- When ramping up traffic, begin with a modest rate between 10 to 15 daily visits.

Relevance is Key 

- Select keywords that are logically associated with the business and appear authentic.

Prioritize Established Keywords  

- Deploy 'money' keywords more frequently, particularly if they're already showing signs of ranking.

- Ensure keyword usage reflects the business's core offerings and strengths.

Include Some Branded Keywords 

- When utilizing branded keywords, keep them natural and straightforward, e.g., "Joe's Roofing Denver" or "Joe's Roofing Commercial Roofing."

- Avoid long, unnatural brand-related queries like "Joe's Roofing 2308 Nome St best commercial roofer Denver Aurora," as these can trigger quality reviews when used in high volume.

Remember, the objective is to simulate authentic user behavior. With these updated guidelines, you can help ensure that your traffic supports and enhances your Google Business Profile listings, avoiding the pitfalls that lead to suspensions while improving performance.

Pro tip: You do NOT need to make these adjustments on campaigns that are performing well! Leave them alone!

Should you have any questions or require further clarification on the best practices, our support team is ready to assist.