So how do I know what keywords to select?

Creating an effective keyword strategy is crucial for improving your clients website search engine visibility. Here's are some methods we use to select keywords:

1. Start with a broad list of words and phrases related to your business, products, services, or industry.
2. Generally you want 25% of your keywords to be branded meaning they contain the name of the business.
3. Involve team members or even current customers in this brainstorming session to get diverse perspectives.
4. Tools like Google's Keyword Planner, Ubersuggest, Ahrefs, and SEMrush can provide data on search volume, competition, keyword difficulty, and related keywords.
5. Identify your main competitors and analyze their websites to see which keywords they are targeting.
6. Not all keywords are created equal. Consider the relevancy to your business, the potential traffic, and the level of competition.
7. It's often better to rank highly for a less popular keyword than to rank on the 10th page for a highly popular keyword.
8. If you have a local business, incorporate geo-specific terms (like city, street, or neighborhood names) to attract local searchers.
9. Search engines are increasingly good at understanding context. Include related terms, synonyms, and topics that enhance the context of your primary keywords.
10. Keyword popularity and effectiveness can change over time. Use analytics tools like Google Analytics to see which keywords are driving traffic and conversions, then adjust your strategy as needed.
11. SEO is an ever-evolving field. Stay updated with the latest trends and algorithm updates to ensure your keyword strategy remains effective.

Lastly, SEO is a long-term game, so don't expect overnight results. Continue refining your strategy, producing high-quality content, and monitoring your metrics, and over time, you should see improvements in your site's visibility.